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Biden’s campaign has been under intense scrutiny after the Democratic National Committee’s summer decision to hire two people with a history of making sexist remarks on social media.
The two are running the payroll ad campaign for the vice president’s re-election bid.
The ads are being rolled out in key battleground states including Florida, North Carolina, Pennsylvania, Ohio and Nevada.
The DNC said in a statement that the hires “show that our campaign is truly engaged and ready to go to win this important election for Vice President Biden.”
Biden, however, did not immediately return an email seeking comment.
The ad team includes several former staffers of former Vice President Joe Biden, including his former press secretary Jen Psaki, as well as veteran campaign operatives who have worked with him in previous campaigns.
In a statement, Psaki said the VP campaign is looking for “leaders who are committed to making the campaign a place where women and people of color feel comfortable, safe and welcome.”
“We are proud of the work we are doing to build an inclusive campaign and are confident that we have a strong team in place who are capable of doing the work needed to win the election for VP,” she said.
“We have also decided to hire four new people to help us grow and improve our campaign.”
She added that the team “will have an opportunity to demonstrate their skills and expertise across a variety of areas of operation.”
Psaki added that they are looking for someone with a track record of having “been successful in leading women and minorities on the campaign trail, including by leading a successful women’s rights organization.”
The Biden campaign also has hired two former campaign aides to work for the VP, including former White House chief of staff Mark Salter.
Salter, who has worked for President Barack Obama’s reelection campaign, worked on the White House press operation during Obama’s first two years in office.
The Biden camp did not respond to a request for comment.
Psaki’s hiring was announced on Monday.
She joins former campaign adviser and VP campaign spokesman Adam Green as hires.
A spokeswoman for Biden said she was not a candidate for VP.
Biden has not formally announced his candidacy but said in August that he is “seriously considering” running.
He said he is confident he can win the general election.
The VP campaign has said it is not interested in hiring women.
“I have been clear that I want a woman running for President of the United States and the vice presidential campaign has a long history of hiring women,” Biden said at the time.
“It is a fact of life, not a preference.”
In a separate announcement, the campaign also announced a new partnership with the Democratic Congressional Campaign Committee, a group of Democratic lawmakers and activists.
Biden’s vice presidential search has also been criticized by several female lawmakers who have accused the vice president of ignoring their concerns over his treatment of women.
In August, Biden announced that he would not seek re-elections in 2018 and 2020.
In June, the White Senate office of Sen. Tammy Baldwin, D-Wis., said that Biden was “not willing to work with women or people of any other race, creed, or sexual orientation.”
“He doesn’t seem to have a very good grasp of what we’re doing on Capitol Hill,” Baldwin said in an interview with CNN’s Erin Burnett.
Biden, who was first elected to the Senate in 2008, has repeatedly dismissed these accusations, telling CNN in September that he “didn’t have a problem” with Baldwin’s assertion.
Biden also has not endorsed any of the female lawmakers named in the new White House bid, which could hurt his chances with female voters.
“If you’re a woman, you’re going to see that,” Biden told CNN’s Anderson Cooper in September.
“You’re going do what you want to do.
And we’ve got a president who has made it very clear that we’re going after the issues that affect women, women of color, women in their 20s, and working people.”
Biden’s spokesman did not directly address Baldwin’s comment in the interview, but did say that the VP would continue to work to advance women’s issues and push for their rights.
“The vice president is committed to building a Democratic majority that puts women, people of all backgrounds and creeds, in the majority of seats across the country and will continue to make sure that this president continues to have an equal opportunity to lead and be president,” said Sarah Ferrier, Biden’s communications director.